Christmas Elf Blog
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The health benefits of imaginative and creative play; why creative toys are so important to child development
It’s common knowledge that children learn through play, but did you realise just how important creative play is for the cognitive, physical, social, and emotional well-being of your little one? Find out how creative toys that foster imaginative play like our Christmas Elf could actively help your child’s development.
Pip McJingles is back! More North Pole magic and mayhem with 2 new sets of Advent Letters
Our first edition Advent Letters in 2017 proved to be a massive hit with Elf fans of all ages. Now, new for Christmas 2018, Pip McJingles’ second instalment of North Pole news comes in two versions – a shorter, simpler read with Pre-School Advent Letters or our standard full-length Advent Letters!